Ford were bringing one of their iconic vehicle brands, the Lincoln to China for the first time ever at Auto China 2014 - Beijing International Automotive Exhibition.  A big launch in the Asian market, Ford were keen to have a creative piece that was both reflective of the classic brand as well as introduce the new range of vehicles to a brand new audience.

An interactive eBook viewed via 30 inch touchscreens and handheld tablets alike, included four chapters (the vision, heritage, products and the brand) & a multitude of interactive features:

• Parallax movement - Layers on top of full bleed imagery as well as an entire chapter tracking the timeline history of Lincoln

• Cinemagraphs - Selected photographs edited to have moving elements, bringing the image to life & giving the illusion of a video

• Video - short historical clips looping as well as 360 vehicle rotations with colour change

• Photography - full bleed imagery & a gallery for both heritage and product images

Each page swipes as a page would, each chapter unique in set up & movement.  The app was built specifically to live on tablets and 30 inch touch-table so flexibility was key. 

Language: English & Chinese with the ability to add/change language if required later.

​

Production Company: n/a

Agency: Imagination

Client: Ford

Location: Beijing, China

Year: 2014