
LINCOLN E-BOOK
Ford were bringing one of their iconic vehicle brands, the Lincoln to China for the first time ever at Auto China 2014 - Beijing International Automotive Exhibition. A big launch in the Asian market, Ford were keen to have a creative piece that was both reflective of the classic brand as well as introduce the new range of vehicles to a brand new audience.
An interactive eBook viewed via 30 inch touchscreens and handheld tablets alike, included four chapters (the vision, heritage, products and the brand) & a multitude of interactive features:
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Parallax movement - Layers on top of full bleed imagery as well as an entire chapter tracking the timeline history of Lincoln
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Cinemagraphs - Selected photographs edited to have moving elements, bringing the image to life & giving the illusion of a video
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Video - short historical clips looping as well as 360 vehicle rotations with colour change
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Photography - full bleed imagery & a gallery for both heritage and product images
Each page swipes as a page would, each chapter unique in set up & movement. The app was built specifically to live on tablets and 30 inch touch-table so flexibility was key.
Language: English & Chinese with the ability to add/change language if required later.
Production Company: n/a
Agency: Imagination
Client: Ford
Location: Beijing, China
Year: 2014