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MUSTANG - SOUND OF FREEDOM 

Ford have a presence at the Paris Motor Show each year and this year was no exception. In 2014, the new S-MAX and the C-MAX were revealed, and a whole host of digital activities & films were available.  

I led the digital work for the show including a team of four Producers as well as a Technical Lead, plus developers, an AFX team, designers, copywriters and film editors to provide:
 

  • An interactive live press conference

  • Press & public LED screen content inc. animations & films

  • 12 video screens (24, 32, 40, 46 and 75 inch):

    • Vehicle family screens - MAX, SUV, Mustang, Focus

    • Vignale product screen

    • Hero vehicle screens: Ford Mustang, Mondeo, Edge

    • Campaign content: Focus Celebration & Driving Skills for Life

  • Hello wall (2 x 46 inch screens) inc:

    • bespoke show content

    • live Twitter and Facebook stream

  • 2 digital activations 

    • Green screen for the new Ford Mustang 

    • MAX Perspective - filming of a zip-wire experience inc sharing with the visitors via YouTube and a live feed at the event

  • 26 vehicles specification pods (a different set for press days & public days) 


Languages: French and English.

Production Company: n/a

Agency: Imagination

Client: Ford

Location: Paris

Year: 2014