Poke - EE

LAUNCH - FENTON 4GEE REMASTER 

Part of the original POKE EE launch team, and the first producer on the job, mapping out the activity and plans, I ended up focusing my attention on Fenton, keeping EE a secret from everyone, including my colleagues in the office!

 

Remastering the much loved hit viral of 2011 featuring a Labrador chasing a herd of deer, and creating a cinematic piece including water buffalo, a unicorn, a dinosaur, an elephant and even a T-Rex. EE were demonstrating in a very visual way what was possible with 4GEE over 3G.

An Emmy award-winning wildlife director and his team spent 3 weeks in 3 locations filming over 2,000 live animals. A further 14,026 animals were then added in CGI.  Alongside the video we also created a poster, display advertising, GIFs, a trailer and stills to support the campaign.

The EE version of the video can be seen here. 


Awards:

The most viewed UK ad on YouTube in 2012, despite only being launch in November!

Webby nominated in the video remixes/mash up category.  The comms was honoured in best use of online media category.

Agency: POKE

Production Company: Passion Pictures

Client: EE

Location: Online

Year: 2012

Fenton 4GEE Remaster Movie Poster