Poke - EE


Part of the original POKE EE launch team, and the first producer on the job, mapping out the activity and plans, I ended up focusing my attention on Fenton, keeping EE a secret from everyone, including my colleagues in the office!


Remastering the much loved hit viral of 2011 featuring a Labrador chasing a herd of deer, and creating a cinematic piece including water buffalo, a unicorn, a dinosaur, an elephant and even a T-Rex. EE were demonstrating in a very visual way what was possible with 4GEE over 3G.

An Emmy award-winning wildlife director and his team spent 3 weeks in 3 locations filming over 2,000 live animals. A further 14,026 animals were then added in CGI.  Alongside the video we also created a poster, display advertising, GIFs, a trailer and stills to support the campaign.

The EE version of the video can be seen here. 


The most viewed UK ad on YouTube in 2012, despite only being launch in November!

Webby nominated in the video remixes/mash up category.  The comms was honoured in best use of online media category.

Agency: POKE

Production Company: Passion Pictures

Client: EE

Location: Online

Year: 2012

Fenton 4GEE Remaster Movie Poster